Cities are cauldrons of creativity. They have long been the vehicles for mobilizing, concentrating and channeling human creative energy. They turn that energy into technical and artistic innovations, new forms of commerce and new industries, and evolving paradigms of community and civilization.”  – Richard Florida, “Cities and the Creative Class”



Introducing Pitchcraft: a placemaking competition for Downtown Frederick


Pitchcraft, Downtown Frederick’s first-ever placemaking competition, invites creative people from every background, profession and city to pitch an idea that, if physically implemented in Downtown Frederick, will better connect the people and places of our community.


  • Pitches must be received by September 21, 2018. A panel of judges will review all submissions and narrow it down to the final four, who will pitch their ideas in front of a live audience on Thursday, October 25.
  • Every audience member will vote for their favorite pitch and a winner will be announced that evening. The cost of your ticket goes directly toward funding the winning idea.
  • In addition to an award of funds, the winning person will receive guidance from Downtown Frederick Partnership and volunteer advisers to help implement their idea.



What is placemaking? Placemaking inspires people to collectively reimagine and reinvent public spaces as the heart of every community.

Strengthening the connection between people and the places they share, placemaking refers to a collaborative process by which we can shape our public realm in order to maximize shared value.

More than just promoting better urban design, placemaking facilitates creative patterns of use, paying particular attention to the physical, cultural and social identities that define a place and support its ongoing evolution. Flip through the photos below for a few examples of placemaking projects in various communities.

Examples of Placemaking

Murals + ArtThe Possibility of PaintPlaces to RestAlleyway ArtAn Unexpected SurprisePublic Infrastructure

Attend the Event

  • Thursday, October 25 from 7:00-9:00pm at 340 E Patrick St (the Union Knitting Mill building). Doors open at 6:30pm. Mingling from 7:00-7:30pm. Pitches and voting from 7:30-8:30pm.
  • Pitchcraft is a casual evening featuring local food and celebration.
  • Attendees will hear four pitches for creative placemaking ideas to be implemented in Downtown Frederick and will vote on their favorite idea.
  • The cost of your ticket goes toward funding the idea that receives the most votes. The winner will be announced that evening.
  • For parking and travel information in Downtown Frederick, visit
  • If you or anyone in your party requires either an American Sign Language (ASL) interpreter and / or wheelchair seating, please indicate this when ordering your ticket online online.

Submit your Idea

  • All expertise levels are encouraged to enter, from total novice to professional. Entries due September 21, 2018.
  • Your idea must thematically support the idea of CONNECTING the people and places of Downtown Frederick.
  • Your idea should have a scope that can be implemented for approximately $2,500 and finished by October 2019. The finished product should be something that is safe for all ages, functions mostly unattended, exists within the footprint of Downtown Frederick (map here) and is feasible to implement. Any necessary City approvals will be requested prior to project implementation.
  • Submissions will be narrowed down by a panel of judges to four finalists. All finalists will pitch their ideas in front of a live audience on Thursday, October 25. The winner will be selected by audience vote and announced that night. Download full contest rules here.
  • Please go ahead and buy a ticket! If you are one of the four finalists, the cost of your ticket will be returned to you.


Pitchcraft 2018 Entry Form: all entries due September 21, 2018

Please complete the online entry form below, or download a PDF version of the form here. Digital entries must be completed in a single session, as there is no option to save progress on your application. All paper entries should be submitted either via mail (Pitchcraft Selection Committee, 19 E Church St, Frederick, MD 21701) or email (

Type any letters, numbers, or symbols that appear in the Captcha box on the left of your screen.

Be sure to click the ‘Submit’ button above before leaving this website.

You should receive an email confirming your entry within 2 business days of your submission. This email will contain the contents of your application. Entrants will be notified of final decisions in early October. If you have any questions, please reach out to

Each year, the Partnership tackles strategic initiatives to bring more residents and employees to Downtown Frederick, offers an exciting season of events and works closely with downtown businesses and partners to continue to strengthen and improve Downtown Frederick.