Advertising, Marketing and Social Media
October 1 @ 2:30 PM - December 3 @ 9:00 PM
$30 – $100
2:30 – 4:00 PM
Pieter Bickford* – Marketing Director, High Rock Studios
Join this training to learn how to uncover hidden content opportunities to attract loyal customers and fill up your profile pages and websites. – Workshop
4:15 – 5:30 PM Ask A Marketer Those Burning Questions
Curious about the secrets behind successful marketing campaigns? Have questions about branding, digital strategies, or customer engagement? Join our expert panel of seasoned marketers for an interactive workshop. This session is designed to provide you with actionable insights, professional advice, and answers to your most pressing marketing queries. Don’t miss out on this unique opportunity to enhance your marketing knowledge and take your strategies to the next level.
MARKETERS & PR PANEL
Michael Harp – Director of Marketing and Public Relations, Maryland Symphony Orchestra
Barbara Hiller – Manager of Marketing, Weinberg Center for the Arts & New Spire Arts
Shana Knight – Community Engagement Specialist, City of Frederick
6:30 – 9:00 PM Business of Art Workshop
Bonnie Kern** | MFA, Gallery Director Hood College, Department of Art & Archaeology
Enhance your professional skillset with this comprehensive workshop designed for aspiring visual and performing artists. Learn how to create a compelling EPK (electronic press kit) featuring an artist bio, artist statement, technical rider, and work samples (audio, video, photos). Discover marketing essentials, from building a website and designing a logo to navigating social media and crafting business cards. Gain insights into portfolio creation, exhibition proposals, artist talks, and photographing your work. Required materials: pen/notebook or laptop, camera phone, and Instagram app. Targeted to both visual and performing artists.
*Pieter Bickford is the Marketing Director at High Rock Studios in Hagerstown, MD, specializing in Cinema Services. He previously anchored the news on WHAG-TV and was editor-in-chief of the local event guide, What’s NXT. Pieter serves on the Washington County School Board and has served on the Board of Directors of several non-profit organizations, including the Alzheimer’s Association, the Maryland Symphony Orchestra and the Barbara Ingram School for the Arts Foundation.
**Bonnie Kern is a Pennsylvania State University graduate with a BA in Humanities and a Wilson College graduate with an MFA in Visual Arts. Kern is the gallery director for Hood College since 2021, where they operate the Hodson and Whitaker Galleries to include teaching within the Art & Archaeology Department. In addition, Kern holds a teaching position at Gettysburg College in photography and digital media, while running a photography business, Polka Dot Portraits & PDP Industrial in the DC/NOVA area since 2005. Her passion for the arts has led her to a position at Pennsylvania College of Art & Design recruiting art students since 2020. Kern appreciates facilitating agency for students and fellow artists to pursue their creative paths.
