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Customers will want to see items for sale and the item information clearly. Signing products appropriately will be key, professionally made signs with clear pricing and a concise statement directing the customer to take action. Large open windows with a single focus item or just a few products massed out make a statement. Depending on the type of windows you have, you may opt to just have a clear view of the inside of store. — Rebecca Carrera, mavenathome.com
If you have smaller windows or only one window, you may focus on creating a clear sight line into the store and if space allows a well done sign with a call to action to pull people in. — Rebecca Carrera, mavenathome.com
White twinkle lights, period! — Rebecca Carrera, mavenathome.com
Plan your holiday floor plans around social distancing and flow of foot traffic. Customers will feel more comfortable and spend more time looking and shopping, rather than rushing to get out if there are feeling cramped with too many people inside. — Rebecca Carrera, mavenathome.com
Many businesses have shifted their window strategies from storytelling to more of a showroom, allowing the customer to shop more “surgically.” But there’s always room (and the need) for Holiday enhancements! Keep it simple but shoppable. — Amy Meadows, windowsmatter.com
They’re tricky but generally easier to execute than windows that overwhelm the product. Lighting is especially important. — Amy Meadows, windowsmatter.com
Cut paper snowflakes, birch poles, masses of shiny ornaments. — Amy Meadows, windowsmatter.com
Show your very best and enjoy the season! TIP: rotate merchandise assortment frequently, ideally every other week during Q4. — Amy Meadows, windowsmatter.com