Step into the season at Holiday HQ in Downtown Frederick!
There’s a new spot to make your holiday season shine! Downtown Frederick Partnership is thrilled to announce the opening of Holiday HQ, a festive pop-up info center and selfie paradise located at 22 S Market St, inside the historic Federated Charities building.
Follow the wall of colorful lights and step into the magic – Holiday HQ is decked out with fabulous, photo-worthy installations perfect for sharing (and showing off) your Downtown Frederick adventures.
Pose in front of our glimmering disco wall, snap a postcard-perfect shot inside our life-sized Polaroid frame, or get cozy in our retro 70’s-inspired holiday nook – it’s all here waiting to make your season brighter. Get a sneak preview of the space at downtownfrederick.org/holidayhq.
The space will serve as the weekend winter headquarters for the Downtown Frederick Ambassador team, who will be on hand to help visitors discover shopping, dining and holiday happenings all season long.
Holiday HQ Hours: November 8 – December 21
- Saturdays | 3-6PM
- Sundays | 1-4PM
Whether you’re downtown for shopping, dining or dazzling holiday lights, make Holiday HQ your first stop for festive fun and a quick photo op that’s guaranteed to sleigh.

